"The world of titanium is really wonderful," Cao Chunxiao, an academician of the CAS Member, said in several reports. In the past, people used to think that titanium was a rare metal, but in fact, it was not. It ranked seventh in the metal content of the Earth, higher than common metals such as copper and zinc. In various fields such as sea, land, and air, titanium metal also shines brightly. In marine engineering, titanium's strong corrosion resistance makes it as new and non rusting in seawater for a hundred years; In the aerospace industry, titanium can be made into the "bones" and "coats" of fighter jets and spacecraft, which are lightweight, high-strength, and resistant to high-temperature invasion; In the chemical and pharmaceutical industry, titanium's stability, corrosion resistance, and non-toxicity make it a must-have material for many equipment. The most well-known thing is the application of titanium metal in surgical and medical procedures. In the surgery of bone healing, if titanium metal is used instead of conventional stainless steel implantation, the titanium metal sheet can fit with the joint to assist in growth without removing it, and it does not increase the pain of patients in the later stage of healing. Therefore, titanium is also praised as the "most biological metal" by people.

Titanium metal is widely used in the era of titanium - pure titanium household products, as the darling of the new era, have quietly come to our lives. Taking our commonly used electric kettle and insulated cup as examples, hot water tea drinks in stainless steel containers can produce a fishy smell for sensitive people because the iron ions in the container material dissolve into the water at high temperatures. The main components of stainless steel are iron, nickel, chromium, and manganese, and the heavy metals in them also dissolve into water. The deposition of heavy metals in the human body can cause pathological changes, while titanium containers do not have these problems. Taking bamboo and wood chopsticks as an example, the saying goes that illness comes from the mouth. After multiple uses, the worn out chopsticks will hide food residue, and over time, aflatoxin will be produced. Aflatoxin is classified as a Class 1 carcinogen by the World Health Organization, and its toxicity is 10 times that of the highly toxic substance potassium cyanide and 68 times that of arsenic. The health, non-toxicity, and natural antibacterial properties of titanium metal can always take care of the health of family members, which is incomparable to ordinary metals.

Titanium household products are popular among consumers in high temperature, acidic or alkaline food environments, without the dissolution of pathogenic and carcinogenic heavy metals such as nickel, chromium, and manganese, and have the characteristics of never rusting, natural antibacterial, biocompatible, long-lasting preservation, and durability. However, their prices, which are no less than high-end consumer goods, also make many consumers hesitant. People can't help but wonder, what is the reason for the high prices of titanium household products? There are several main reasons for this.

High material cost

Some commonly used household goods materials have achieved controllable and optimized costs due to their mature craftsmanship, and their prices have also been fully accepted by the market. However, titanium metal, due to its high production cost and low yield, has a price of more than 10 times that of stainless steel 201 or 304 material for titanium sheets of the same size. Considering that the specific gravity of titanium is much lighter than that of stainless steel, the cost of the materials used is also 5-7 times higher.

Difficulty in processing

Titanium material itself is a typical difficult to machine material, with extremely high requirements for equipment, molds, cutting tools, fixtures, and processing techniques. But once processed and formed, it can be said to be 'indestructible'. The difficulties in processing titanium profiles are mainly manifested in the following aspects:

1. The cutting of titanium is difficult. The deformation coefficient of titanium alloy is less than or equal to 1, and the contact surface with the front tool surface is small during cutting, resulting in high pressure and local temperature in the contact area, and fast tool wear. Meanwhile, titanium undergoes severe work hardening during processing.

2. Welding of titanium is difficult. During welding, titanium in a high-temperature state is prone to react with hydrogen and oxygen in the air, leading to "hydrogen embrittlement" and resulting in product fragmentation and low yield.

3. The stretching process of titanium is difficult. The stretching process of titanium has high requirements for the material, specification tolerance, and tensile performance of titanium plates, and higher requirements for mold matching, otherwise the product is prone to wrinkling or fracture. At the same time, there is also a considerable emphasis on the speed of equipment travel and the lubricating oil used. How to heat treat titanium materials that have been stretched multiple times is even more challenging, as these issues can directly lead to a decrease in yield.

4. The surface treatment of titanium metal is difficult. Because the five elements of "human, machine, material, method, and environment" in titanium polishing differ from the process requirements of conventional materials, the processing cost of titanium surface treatment is several times, or even more than ten times, that of other materials.

High development costs
Due to incomplete processing data for titanium civilian products, the development cycle is longer, and the mold needs to be repeatedly modified and debugged, with the possibility of scrapping and unsuccessful development. For example, the normal cost of opening a mold for a pure titanium electric kettle is usually 30000 to 400000 yuan. Due to the limited order quantity of pure titanium electric kettle, the production quantity is far less than that of stainless steel products, so the evenly distributed mold cost appears particularly expensive.
High cost of new product promotion
Due to the limited research and reports on titanium and titanium products by authoritative academic institutions or mainstream media, many end consumers have little knowledge of titanium as a material, making it even more difficult to understand the various practical benefits of using titanium household products.
Fortunately, thanks to the development and long-term promotion of various domestic titanium processing enterprises and titanium brand enterprises in their respective fields, they have overcome one technical difficulty after another in titanium processing, opened up the market for titanium products one by one, and more and more people are daring to be the first to eat crabs. There are also more and more beautiful and practical titanium household products, and more and more well-known household enterprises are involved.
Regarding the titanium materials used in processing, titanium industry associations, enterprises, and individuals are striving to develop and implement relevant standards, so that titanium enterprises can rely on them and make consumers more confident. The stretching, welding, and polishing processes of titanium are also being further improved and improved, and some specialized processing equipment and auxiliary materials are also being launched one after another. For example, when stretching, choosing a good lubricant results in a higher yield; The emergence of special welding equipment has made titanium welds more perfect; The new titanium polishing process, equipment, and auxiliary materials make the surface treatment of titanium easier. Various improvements and changes have been made to better present good titanium products in the eyes of the public.

The commercialization of titanium metal is a concrete manifestation of people's demand for improved quality of life, which is the starting point for understanding another healthy life. In the process of developing and promoting titanium products, Zhongshan Heshun Titanium Industry is not eager to expand the market, but is more willing to refine and upgrade the products, identify product positioning, and make them popular. As the saying goes, only by focusing on things can one go further. It is not a product with higher prices that can be called a "luxury" product. The biggest luxury is something that can truly accompany people and help them achieve health.
Knowing the advantages of titanium home products and feeling the development prospects of titanium home products, well-known enterprises that traditionally produce stainless steel, glass, and plastic home products are also constantly intervening, actively striving to trial produce and promote titanium home products. More people will become familiar with titanium, become familiar with it, and enjoy it. As the demand for titanium products increases, the various costs of titanium products will also decrease. I believe that in the near future, healthy titanium household products will be widely known, adding a solid guarantee for the happiness and healthy life of more people.